While Zinc as a brand was founded in 2005 in Melbourne, Australia, a significant element of Zinc’s history as a marketing business dates back more than 45 years to Solingen, Germany.

mcs promotion GmbH, a proud and historical German business with a pedigree in promotional marketing, was established in 1975 and had been helping clients promote brands for over 45 years. Both Zinc and mcs promotion were founded with a simple enduring philosophy – finding a better way to do business in an open environment producing the best outcomes for clients.

This shared philosophical approach to doing business saw an official merger between Zinc and mcs promotion in 2020, following nearly two decades of successful collaboration. With a collective focus we have grown year-on-year and today we are a global network, servicing local and multinational clients globally.

From our beginnings in promotional marketing, we continue to evolve and enhance the marketing services we deliver to our clients, with a perpetual focus on finding better ways to do business by challenging expectations.